Effective Date: July 5, 2025

At Difrek, we are dedicated to being the growth engine behind Africa’s most ambitious brands. Protecting your privacy is fundamental to our commitment to ethical and data-driven practices. This Privacy Policy describes how Difrek (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit our website (difrek.com) or engage with our services.

1.1 Information We Collect

We collect information to provide and improve our services, and to understand how our website is used. The types of information we collect include:

• Personal Identification Information: Name, email address, phone number, company name, and job title when you fill out forms, subscribe to newsletters, request a consultation, or communicate with us directly.
• Usage Data: Information about how you access and use our website, such as your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and clickstream data. This helps us understand user behavior and optimize our site.
• Client Data: Information provided by clients for the purpose of delivering our digital growth solutions (e.g., marketing data, audience demographics, performance metrics). This data is treated with the highest confidentiality and used strictly for the agreed-upon services.

1.2 How We Use Your Information

We use the collected information for various purposes, including:

• To Provide and Maintain Our Services: Delivering our Client Acquisition Accelerator™, Brand Visibility Engine™, Conversion Funnel Engine™, Customer Lifetime Maximizer™, Smart Web & App Systems™, and Scaling-as-a-Service™ solutions.
• To Improve Our Website and Services: Analyzing usage patterns to enhance user experience, optimize website performance, and develop new features.
• To Communicate With You: Responding to inquiries, sending updates, newsletters, marketing communications (with your consent), and important service-related notices.
• For Marketing and Analytics: Understanding market trends, personalizing content, and measuring the effectiveness of our marketing campaigns.
• For Security and Fraud Prevention: Protecting our systems and users from unauthorized access, fraud, and other malicious activities.
• To Comply with Legal Obligations: Adhering to applicable laws, regulations, and governmental requests.

1.3 How We Share Your Information

We may share your information with third parties in the following circumstances:

• Service Providers: We engage trusted third-party companies and individuals to facilitate our services (e.g., hosting providers, analytics services, CRM platforms). These providers have access to your information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your personal information may be transferred as part of the business assets.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• With Your Consent: We may share your information with your explicit consent for specific purposes not covered by this policy.

1.4 Data Security

We implement robust security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. This includes encryption, access controls, and regular security audits. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

1.5 Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data under certain conditions.
• Right to Restrict Processing: Request that we limit the way we use your data.
• Right to Data Portability: Request transfer of your data to another organization or directly to you.
• Right to Object: Object to our processing of your personal data, particularly for direct marketing.
• Right to Withdraw Consent: Withdraw your consent at any time where we rely on consent to process your personal information.

To exercise any of these rights, please contact us using the details provided below.

1.6 Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top. We encourage you to review this Privacy Policy periodically for any changes.

1.7 Contact Us

If you have any questions about this Privacy Policy, please contact us through our website at difrek.com.